Last night the landscape of ‘green’ marketing changed dramatically with the launch of the ‘One Day’ initiative in collaboration with BITC and Start. Senior marketers gathered to share their perspectives and ambitions for 1.11.11, when they will unite to persuade consumers to ‘think about and do something sustainable today’.
Jo Kenrick, chief executive of Start and chair of the Marketing Society’s green network, gave a motivating and energising presentation focusing on collaboration, which emerged as the central driving force of the campaign; in Jo’s words a “convergence of view”.
We’re thrilled that MORE TH>N, EDF Energy and CBS Outdoor have already pledged their support. We want you to be part of it too. Please email Sarah Folley to get involved.
Here, Stephen Maher, CEO of MBA, sums up what the initiative means for him:
